Artificial intelligence in modern management: from new opportunities to potential risks
Artificial intelligence (hereafter referred to as AI) is becoming increasingly prevalent in various areas of public life, including management. That is why it is important to identify, on the one hand, the advantages of these technological solutions, and, on the other hand, the real and potential risks of widespread use of hybrid management models. The problem is that quite often researchers focus on individual aspects of this topic, which makes it difficult to form a systematic understanding of the process of integrating AI into management systems. The article is based on general scientific and special sociological methods, including comparative and genetic methods, typological methods, etc. Based on the analysis of relevant foreign and domestic scientific literature, as well as data from empirical research, the main approaches to the conceptualization of the term “artificial intelligence” are considered, and modern classifications of AI are presented depending on the level of tasks performed. Particular attention is paid to the possibilities of using AI at different levels of the management system, which include support in making managerial decisions, identifying risks, increasing efficiency, etc. Such risks of introducing AI technologies as technological problems, negative social consequences, legal collisions, etc. are analyzed. A conclusion is made about the need for further study of these problems in an interdisciplinary scientific field.
Martynenko, T. S. (2025), “Artificial intelligence in modern management: from new opportunities to potential risks”, Research Result. Sociology and Management, 11 (4), 5-21.
While nobody left any comments to this publication.
You can be first.
Aizerman, M. A., Braverman, E. M., and Rozonoer, L. M. (1964), “Theoretical Foundations of the Method of Potential Functions in the Problem of Teaching Automata to Partition Input Situations into Classes”, Automation and Remote Control, 25(6), 917-936. (In Russian)
Blinnikova, A. V. and Ying, D. K. (2020), “The Use of Artificial Intelligence in Human Resource Management Processes”, Vestnik universiteta, (7), 14-21, DOI: 10.26425/1816-4277-2020-7-14-21, EDN: WTLSUR. (In Russian)
Dushkin, R. V. (2019), Iskusstvenny intellect [Artificial Intelligence], DMK Press, Moscow, Russia. (In Russian)
Ivanov, S. (2019), “Moore's Law is no longer working”, Hi-Tech [Electronic], available at: https://hightech.fm/2019/08/19/moore (Accessed 15 November 2024). (In Russian)
Kuznetsov, O. P., Tarasov, V. B., Averkin, A. N., Vagin, V. N. (1998), “Round Table on Artificial Intelligence Paradigms”, Novosti iskusstvennogo intellekta, (3) [Electronic], available at: http://www.raai.org/library/ainews/1998/3/RoundTable.pdf (Accessed 30 October 2024). (In Russian)
Makafi, Je., Brin'olfson, Je. (2018), Mashina, platforma, tolpa. Nashe tsifrovoe budushhee [Machine, Platform, Crowd. Harnessing Our Digital Future], Mann, Ivanov i Ferber, Moscow, Russia. (In Russian)
Martynenko, T.S. (2022), “Digital utopia: Labor in the era of artificial intelligence. Book review: Jones, Ph. (2021). Work Without the Worker: Labour in the age of platform capitalism. London, New York: Verso. 144 p.”, Ekonomicheskaya sotsiologiya, 23 (2), 129-140, EDN: QFRJNB. (In Russian)
Martynenko, T. S., Dobrinskaya, D. E. (2021), “Social Inequality in the Age of Algorithms: From Digital to Algorithmic Divide”, Monitoring obshhestvennogo mneniya: ekonomicheskie i sotsialnye peremeny, (1), 171-192, EDN: ZMNKKY. (In Russian)
Petrunin, Yu. Yu. (1994), “Artificial Intelligence as a Phenomenon of Modern Culture”, Vestnik Moskovskogo Universiteta. Seriya 7: Filosofiya, (2), 1-54. (In Russian)
Rezaev, A.V., Tregubova, N.D. (2021), “Websites of artificial intelligence companies as a data source. A comparative analysis of Google, Yandex, and Baidu”, Sotsiologicheskiy zhurnal, 27(4), 118-145, EDN: BGQQVX. (In Russian)
Amoore, L. (2020), Cloud Ethics: Algorithms and the Attributes of Ourselves and Others, Duke University Press, Durham, USA.
Boyd, R., Holton, R. J. (2017), “Technology, innovation, employment and power: Does robotics and artificial intelligence really mean social transformation?”, Conference paper presented at the 17th World Congress on Technology, Innovation, Employment and Power, 4-12, available at: http://pinguet.free.fr/boydholton17.pdf. (Accessed 10 October 2024).
Friston, K. J., Ramstead, M. J., Kiefer, A. B., Tschantz, A., et al. (2022), “Designing ecosystems of intelligence from first principles”, arXiv [Electronic], available at: https://arxiv.org/abs/2212.01354 (Accessed 10 October 2024).
Ford, M. (2015), The Rise of Robots, Basic Books, New York, USA.
Huws, U. (2014), Labour in the global digital economy: The cybertariat comes of age, Monthly Review Press, New York, USA.
Jones, P. (2021), Work Without the Worker: Labour in the age of platform capitalism, Verso, London, Great Britain.
Joque, J. (2022), Revolutionary Mathematics: Artificial Intelligence, Statistics and the Logic of Capitalism, Verso, London, Great Britain.
McCarthy, J. (2007), What is Artificial Intelligence? Basic Questions, available at: http://www-formal.stanford.edu/jmc/whatisai/whatisai.html (Accessed 30 October 2024).