Research of the urban identity in online communities (based on the results of a qualitative analysis)
The present time is characterized by the appearance of a large number of urban Internet communities in social networks. They have become not only a source of information about events taking place in the city, but also a platform for direct communication and exchange of views. In the process of polemics, an involuntary representation of the city and urban space occurs in them. The article presents the results of content analysis of 21 local Internet communities of the social network “VKontakte” in 7 cities in the Republic of Mordovia. The study was conducted from January 1 to June 30, 2019. The total summation included 43,279 comments on posts, while the sample totaled 1,017 messages. The results of the study showed that the main elements of local identity are manifested in urban Internet communities. There is a high level of representation of identity in economically developed cities. In social networks, the main components of urban identity are represented – understanding the uniqueness of the city, demonstrating belonging and attitude to the city, expressing an emotional connection with it, forming the image of the city, and public self-disclosure of citizens. Local network communities are becoming a significant means of communication for citizens. In the process of communication, the citizen's self-consciousness is formed. It is concluded that local network communities can act as a media resource capable of reconstructing urban identity.
Information for citation: Pakshina, I. A. (2020), “Research of the urban identity in online communities (based on the results of qualitative analysis)”, Research Result. Sociology and management, 6 (2), 19-35, DOI: 10.18413/2408-9338-2020-6-2-0-2
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Исследование выполнено при финансовой поддержке РФФИ и Правительства Республики Мордовия в рамках научного проекта № 18-411-130015 р_а «Идентичность городов Республики Мордовия и их социальная репрезентация»