The ехpression of digital marginalization in entering the hybrid space of modern society (using the example of novice users)
Today, when people find themselves crossing virtual and real social spaces, it is important to understand the phenomenon of digital marginalization in order to minimize negative consequences. Understanding the nature of digital marginalisation is important because of the increasing risks and costs of digital transformation errors, especially given the social consequences of human exclusion. The main objective of this study is to identify the level of digital marginalization in the integration into the hybrid environment of modern society. The initial hypothesis of the research suggests that the degree of expression of marginalization trends correlates with the level of development of digital and information-communication technologies necessary for full life in hybrid space. To verify this hypothesis, a sociological survey was conducted in the fall of 2024 with a sample of 460 respondents who were asked to assess their user level. The analysis of the data obtained shows that it is the novice users who are experiencing a lack of orientation in the political-economic, socio-cultural and technological aspects of the digital society. This group of interviewees is characterized by negative subjective experiences, arising from the interaction with digital technologies, services and platforms, as well as the need to immerse themselves in digital reality. Their most pronounced feeling was fear of losing personal data, and in the perception of the hybrid reality of digital society, fear of the future, both for themselves and their loved ones. Survey results show that approximately half of the novice users do not feel the need to learn digital devices, technologies and services. This lack of need reduces the motivation to learn new digital tools. Thus, it can be stated that the digital marginalization of the entry into hybrid space is due to the level of the population’s mastery of new technologies.
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Zotov, V. V., Gavrilchenko, K. E., Gubanov, A. V. (2025), “The ехpression of digital marginalization in entering the hybrid space of modern society (using the example of novice users)”, Research Result. Sociology and Management, 11 (1), 110-127, DOI: 10.18413/2408-9338-2025-11-1-0-7.
Research result. Sociology and Management is included in the scientific database of the RINTs (license agreement No. 765-12/2014 dated 08.12.2014).
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The study was funded by a grant from the Russian Science Foundation (Project No. 24-28-00716 ‘Digital Marginalisation in the Conditions of Sociotechnical Convergence’).