The concept of “youth network smart communications” in Smart City projects in the context of reciprocity
The leading focus of the Smart City project in Russia is human orientation. The question is raised, which part of the urban youth is able to mobilize, build a creative line in their communication? How can a smart city become technically developed, comfortable, safe, cost-effective thanks to such communication? The term "smart communication" is considered as communication in a network space with a meaning known at a certain moment, at a certain time, in a certain space. The reciprocity property gives such network communications the character of mutually beneficial trust, increasing their strength, stability and intensity. The authors consider smart youth communications based on reciprocity as an indicator of the strength of relationships arising in the structure of the network space. At the same time, the orientation of such relations can be both positive and negative. An example of negative communication is the isolated groups of the NEET current, which includes young people and girls aged 15-24 years. They do not study anywhere, do not work, thus, at the same time, they make up a significant share of the working population of any country and represent a big gap for the labor market, having no basic education and no desire to do anything for society. The UN has set a goal: to reduce the number of such young people through employment and attention from 7.8% in 2018 to 6.0% by 2027.The authors discuss the results of a sociological study of the phenomenon of the existence of the NEET generation. Based on the results of the study of the conditions and programs of the “Smart City”, it is proposed to design positive youth smart communications, using mechanisms for redirecting spontaneously arising reciprocal youth communications of a negative nature into a positive one.
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Vasilenko, L. A, Zakharova, S. A. (2023), “The concept of “youth network smart communications” in Smart City projects in the context of reciprocity”, Research Result. Sociology and management, 9 (1), 98-112
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