2408-9338Research result. Sociology and Management2408-933810.18413/2408-9338-2016-2-1-83-8983SOCIAL STRUCTURE, SOCIAL INSTITUTES AND PROCESSESLIFELONG LEARNING FOR ADULTS AND THEORY OF GENERATIONSLIFELONG LEARNING FOR ADULTS AND THEORY OF GENERATIONSYudinaNataliya V.YudinaNataliya V.Yudina@meta.ua20162100

The practical implementation of the concept of the «lifelong learning» for adults for their job in the future is considered in the article. The social problems of adult learning connected with attitudes and stereotypes in society on the post-soviet area, which provoke the socio-economic disparities between the different generations, were discussed. It is hypothesized that in the information society the behavior of the generations depends on the degree of ICT-integration in their lives at the current moment of time and doesn’t depend on the period of their birth. This removes the differences in the characteristic behavior of the last three generations during the learning. This will improve the theory of generations by N. Howe and W. Strauss, by adapting it to the conditions of the information society. The program of transformation of the negative social attitudes and stereotypes by forming the long term culture of lifelong learning, which irrespective of their age. As a short-term stage of this program, the recommendations for development of the e-learning format for adults are proposed in the article.

The practical implementation of the concept of the «lifelong learning» for adults for their job in the future is considered in the article. The social problems of adult learning connected with attitudes and stereotypes in society on the post-soviet area, which provoke the socio-economic disparities between the different generations, were discussed. It is hypothesized that in the information society the behavior of the generations depends on the degree of ICT-integration in their lives at the current moment of time and doesn’t depend on the period of their birth. This removes the differences in the characteristic behavior of the last three generations during the learning. This will improve the theory of generations by N. Howe and W. Strauss, by adapting it to the conditions of the information society. The program of transformation of the negative social attitudes and stereotypes by forming the long term culture of lifelong learning, which irrespective of their age. As a short-term stage of this program, the recommendations for development of the e-learning format for adults are proposed in the article.

theory of generationsICTeducation for adultsdistance learninglifelong learninge-learningtheory of generationsICTeducation for adultsdistance learninglifelong learninge-learningСписок литературыHowe N., Strauss W. Generations: The History of America’s Future, 1584 to 2069. New York: Perennial, 1991. 541 p.Keeling S. Advising the Millennial Generation. NACADA Journal, volume 23, (2003): pp. 30-36.Lin M. Hotel to debut pair of robot service staff. Digital.asiaone.com. Retrieved February 8, 2016, URL: http://digital.asiaone.com/digital/news/hotel-debut-pair-robot-service-staff.Smith M. Pepper the robot is going to staff an entire phone store. www.engadget.com. Retrieved January 26, 2016, URL: http://www.engadget.com/2016/01/26/pepper-the-robot-staffs-a-whole-phone-store.Abramkina M.O. Application of the Theory of Strauss-Howe in Management. Economy and Management: Analysis of Trends and Prospects for Development. 20, (2015). URL: http://cyberleninka.ru/article/n/primenenie-teorii-shtrausa-houva-v-menedzhmente (date of access: February 12, 2016).Video from the Future: the Network Showed How the Amazon Works. Obozrevatel.ua, January 17, 2016. URL: http://finance.obozrevatel.com/economy/03518-video-iz-buduschego-v-seti-pokazali-kak-rabotaet-amazon.htm (date of access: February 12, 2016).Guest Zemfira. Pozner. Release of December 21, 2015. URL: https://www.youtube.com/watch?v=yfQ63hvoFdE (date of access: February 12, 2016).Dodo Pizza - the first commercial delivery of pizza by air, June 21, 2014. URL: https://www.youtube.com/watch?v=5l22FmvEysA (date of access: February 12, 2016).Ivenko L.I. American Management Tutorials (introductory article) // Меscon, М.H., Albert, М., Khedouri, F. Management : translation from Engl. Мoscow: Delo, 1992. Pp. 5-17.Knyazeva E.N., Kurdyumov, S.P. The Basis of the Synergy. Regimes with Peaking, Self-organization, Paces Worlds. Saint Petersburg : Piter, 2002. Pp.38-39.Kontsarenko F. «Yandex» and Google vs. SEO: How Algorithms have Evolved in the Struggle for thePurity of Search. VC.ru, 21.04.2015. URL: https://vc.ru/p/seo-evolution (date of access: February 12, 2016).Melnik G.S. Mass Media: Psychological Processes and Effects. Saint Petersburg: San-Peterburgskiy hosudarstvennyi universitet, 1996. 167 p.Pavlova A.E. Particularities of Distance Learning in View of the Theory of Generations. Herald of Moscow City Teacher Training University. Scientific Journal. Series “Informatics and Informatization of Education”. 1, (2012). Pp. 64-68.Yudina N. V. Anti-crisis Marketing Tools of Innovative Development of Enterprises. Marketing and finances. 1, (2014). Pp. 60-72.Yudina N.V. Marketing Aspects of the Futurological Consequences for Technologization. Economics. Management. Innovation. Electronic professional edition. 1, (2013). URL: http://nbuv.gov.ua/UJRN/eui_2013_1_71.Yudina, N.V. Futurology of Distance Learning Courses of Brand-management. Scientific herald of Odessa National University of Economics and Ukrainian Association of Young Scientists. Science: economics, political science, history. 22 (201), (2013). Pp. 119-128.