2408-9338Research result. Sociology and Management2408-933810.18413/2408-9338-2016-2-1-27-4044SOCIOLOGY OF MANAGEMENT AND SOCIAL TECHNOLOGIESREPRESENTATION OF SOCIO ECONOMIC CHARACTERISTICS OF THE REGION IN THE MEDIAREPRESENTATION OF SOCIO ECONOMIC CHARACTERISTICS OF THE REGION IN THE MEDIAProsyanyukD. V.ProsyanyukD. V.darnice@mail.ru20162100

The article presents the results of analysis of the content of two polar periodical publications of Belgorod region – «The Belgorod Pravda» and «The Belgorod Business Class». The period of study covers the first half of 2015. The analysis is focused on identifying the degree of «problems» of agenda, identifying key focus of attention of publications. The study identified key indicators of publication activity, thematic structure, set dominant on the agenda of each publication of problems of socio-economic development of the region and the actors, positioned as responsible for their decision. The results of this work show the differences in representation of issues on the agenda of “polar” media.

The article presents the results of analysis of the content of two polar periodical publications of Belgorod region – «The Belgorod Pravda» and «The Belgorod Business Class». The period of study covers the first half of 2015. The analysis is focused on identifying the degree of «problems» of agenda, identifying key focus of attention of publications. The study identified key indicators of publication activity, thematic structure, set dominant on the agenda of each publication of problems of socio-economic development of the region and the actors, positioned as responsible for their decision. The results of this work show the differences in representation of issues on the agenda of “polar” media.

management sociologymass mediaagenda of mass mediamanagement sociologymass mediaagenda of mass mediaСписок литературы1. Mikhailov S.A. Journalism in the United States of America. Spb.: Izd-vo Mikhailova V.A., 2004.2. Attride-Stirling J. Thematic networks: an analytic tool for qualitative research. Qualitative Research. 2001. Vol. 1. Pр. 385-405.3. Bernard H., Ryan G. Text analysis: Qualitative and quantitative methods. In H. R. Bernard (Ed.), Handbook of methods in cultural anthropology WalnutCreek, CA: AltaMiraPress, 1998. Pр. 595-645.4. Braun V., Clarke V. Using thematic analysis in psychology. Qualitative Research in Psychology, 2006. Vol. 3. No 2. Pр. 77-101.5. Krippendorff K. Content Analysis: An Introduction to Its Methodology. 2nd edition, Thousand Oaks, CA: Sage 2004.