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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-9338</journal-id><journal-title-group><journal-title>Research result. Sociology and Management</journal-title></journal-title-group><issn pub-type="epub">2408-9338</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2408-9338-2014-1-2-5-17</article-id><article-id pub-id-type="publisher-id">420</article-id><article-categories><subj-group subj-group-type="heading"><subject>SOCIOLOGY OF CULTURE AND SPIRITUAL LIFE</subject></subj-group></article-categories><title-group><article-title>RELIGIOSITY AND MULTICELTURALISM IN THE CONTEXT OF SOCIAL SELF-PRESENTATION OF THE REGION (ON THE EXAMPLE OF REPUBLIC OF MORDOVIA)</article-title><trans-title-group xml:lang="en"><trans-title>RELIGIOSITY AND MULTICELTURALISM IN THE CONTEXT OF SOCIAL SELF-PRESENTATION OF THE REGION (ON THE EXAMPLE OF REPUBLIC OF MORDOVIA)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Bogatova</surname><given-names>Olga Anatolyevna</given-names></name><name xml:lang="en"><surname>Bogatova</surname><given-names>Olga Anatolyevna</given-names></name></name-alternatives><email>bogatovaoa@yandex.ru</email><xref ref-type="aff" rid="aff1" /></contrib></contrib-group><aff id="aff1"><institution>National Research Ogarev Mordovia State University</institution></aff><pub-date pub-type="epub"><year>2014</year></pub-date><volume>1</volume><issue>2</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/humanities/2014/2/selection_1.pdf" /><abstract xml:lang="ru"><p>The article covers the social functions of post-Soviet religiosity in the aspect of its use for cultural «branding» of the region in the general context of «identity policy» in a typical «orthodox» region of Russia – Republic of Mordovia and their interaction with some other functions of these organizations in the context of the discussion on the «secularization/desecularization» problem in contemporary Russia.</p></abstract><trans-abstract xml:lang="en"><p>The article covers the social functions of post-Soviet religiosity in the aspect of its use for cultural «branding» of the region in the general context of «identity policy» in a typical «orthodox» region of Russia – Republic of Mordovia and their interaction with some other functions of these organizations in the context of the discussion on the «secularization/desecularization» problem in contemporary Russia.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>religiosity region</kwd><kwd>cultural «branding»</kwd><kwd>secularization</kwd><kwd>identity policy</kwd></kwd-group><kwd-group xml:lang="en"><kwd>religiosity region</kwd><kwd>cultural «branding»</kwd><kwd>secularization</kwd><kwd>identity policy</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>The Republic of Mordovia Guidebook. 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