2408-9338Research result. Sociology and Management2408-933810.18413/2408-9338-2016-2-1-3-640SOCIOLOGY OF MANAGEMENT AND SOCIAL TECHNOLOGIESCONCEPTUALIZATION OF THE CUSTOMER-ORIENTED APPROACH IN HIGHER EDUCATION MANAGEMENTCONCEPTUALIZATION OF THE CUSTOMER-ORIENTED APPROACH IN HIGHER EDUCATION MANAGEMENTDemenenkoInna A.DemenenkoInna A.inna12manager@gmail.comShavyrinaI. V.ShavyrinaI. V.shavyrina_77@mail.ru20162100

The article deals with the conceptual aspects of customer-oriented approach in the institution of higher education management system. The authors offer a conceptual approach to the consideration of organizational culture as the primary vector of development of corporate management subsystems in high school , and offers customer-oriented approach of formation of organizational culture of the university, which is based on the role model student as the main link building a corporate university policy.

The article deals with the conceptual aspects of customer-oriented approach in the institution of higher education management system. The authors offer a conceptual approach to the consideration of organizational culture as the primary vector of development of corporate management subsystems in high school , and offers customer-oriented approach of formation of organizational culture of the university, which is based on the role model student as the main link building a corporate university policy.

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