<?xml version='1.0' encoding='utf-8'?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.2 20190208//EN" "http://jats.nlm.nih.gov/publishing/1.2/JATS-journalpublishing1.dtd">
<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2408-9338</journal-id><journal-title-group><journal-title>Research result. Sociology and Management</journal-title></journal-title-group><issn pub-type="epub">2408-9338</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2408-9338-2025-11-4-0-1</article-id><article-id pub-id-type="publisher-id">3946</article-id><article-categories><subj-group subj-group-type="heading"><subject>SOCIOLOGY OF CULTURE AND SPIRITUAL LIFE</subject></subj-group></article-categories><title-group><article-title>&lt;strong&gt;Artificial intelligence in modern management: from new opportunities to potential risks&lt;/strong&gt;</article-title><trans-title-group xml:lang="en"><trans-title>&lt;strong&gt;Artificial intelligence in modern management: from new opportunities to potential risks&lt;/strong&gt;</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Martynenko</surname><given-names>Tatiana Сергеевна</given-names></name><name xml:lang="en"><surname>Martynenko</surname><given-names>Tatiana</given-names></name></name-alternatives></contrib></contrib-group><pub-date pub-type="epub"><year>2025</year></pub-date><volume>11</volume><issue>4</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/sociology/2025/4/статья_Мартыненко_стр_5-20.pdf" /><abstract xml:lang="ru"><p>Artificial intelligence (hereafter referred to as AI) is becoming increasingly prevalent in various areas of public life, including management. That is why it is important to identify, on the one hand, the advantages of these technological solutions, and, on the other hand, the real and potential risks of widespread use of hybrid management models. The problem is that quite often researchers focus on individual aspects of this topic, which makes it difficult to form a systematic understanding of the process of integrating AI into management systems. The article is based on general scientific and special sociological methods, including comparative and genetic methods, typological methods, etc. Based on the analysis of relevant foreign and domestic scientific literature, as well as data from empirical research, the main approaches to the conceptualization of the term &amp;ldquo;artificial intelligence&amp;rdquo; are considered, and modern classifications of AI are presented depending on the level of tasks performed. Particular attention is paid to the possibilities of using AI at different levels of the management system, which include support in making managerial decisions, identifying risks, increasing efficiency, etc. Such risks of introducing AI technologies as technological problems, negative social consequences, legal collisions, etc. are analyzed. A conclusion is made about the need for further study of these problems in an interdisciplinary scientific field.</p></abstract><trans-abstract xml:lang="en"><p>Artificial intelligence (hereafter referred to as AI) is becoming increasingly prevalent in various areas of public life, including management. That is why it is important to identify, on the one hand, the advantages of these technological solutions, and, on the other hand, the real and potential risks of widespread use of hybrid management models. The problem is that quite often researchers focus on individual aspects of this topic, which makes it difficult to form a systematic understanding of the process of integrating AI into management systems. The article is based on general scientific and special sociological methods, including comparative and genetic methods, typological methods, etc. Based on the analysis of relevant foreign and domestic scientific literature, as well as data from empirical research, the main approaches to the conceptualization of the term &amp;ldquo;artificial intelligence&amp;rdquo; are considered, and modern classifications of AI are presented depending on the level of tasks performed. Particular attention is paid to the possibilities of using AI at different levels of the management system, which include support in making managerial decisions, identifying risks, increasing efficiency, etc. Such risks of introducing AI technologies as technological problems, negative social consequences, legal collisions, etc. are analyzed. A conclusion is made about the need for further study of these problems in an interdisciplinary scientific field.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>artificial intelligence</kwd><kwd>big data</kwd><kwd>digitalization</kwd><kwd>machine learning</kwd><kwd>management</kwd><kwd>labor market</kwd><kwd>human resources</kwd></kwd-group><kwd-group xml:lang="en"><kwd>artificial intelligence</kwd><kwd>big data</kwd><kwd>digitalization</kwd><kwd>machine learning</kwd><kwd>management</kwd><kwd>labor market</kwd><kwd>human resources</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>Aizerman, M. A., Braverman, E. M., and Rozonoer, L. M. (1964), &amp;ldquo;Theoretical Foundations of the Method of Potential Functions in the Problem of Teaching Automata to Partition Input Situations into Classes&amp;rdquo;, Automation and Remote Control, 25(6), 917-936. (In Russian)</mixed-citation></ref><ref id="B2"><mixed-citation>Blinnikova, A. V. and Ying, D. K. (2020), &amp;ldquo;The Use of Artificial Intelligence in Human Resource Management Processes&amp;rdquo;, Vestnik universiteta, (7), 14-21, DOI:&amp;nbsp;10.26425/1816-4277-2020-7-14-21,&amp;nbsp;EDN:&amp;nbsp;WTLSUR. (In Russian)</mixed-citation></ref><ref id="B3"><mixed-citation>Dushkin, R.&amp;nbsp;V. (2019), Iskusstvenny intellect&amp;nbsp;[Artificial Intelligence], DMK Press, Moscow, Russia. (In Russian)</mixed-citation></ref><ref id="B4"><mixed-citation>Ivanov, S. (2019), &amp;ldquo;Moore&amp;#39;s Law is no longer working&amp;rdquo;, Hi-Tech [Electronic], available at: https://hightech.fm/2019/08/19/moore (Accessed 15 November 2024). (In Russian)</mixed-citation></ref><ref id="B5"><mixed-citation>Kuznetsov, O.&amp;nbsp;P., Tarasov, V.&amp;nbsp;B., Averkin, A.&amp;nbsp;N., Vagin, V.&amp;nbsp;N. (1998), &amp;ldquo;Round Table on Artificial Intelligence Paradigms&amp;rdquo;, Novosti iskusstvennogo intellekta, (3) [Electronic], available at: http://www.raai.org/library/ainews/1998/3/RoundTable.pdf&amp;nbsp;(Accessed 30 October 2024). (In Russian)</mixed-citation></ref><ref id="B6"><mixed-citation>Makafi, Je., Brin&amp;#39;olfson, Je. (2018), Mashina, platforma, tolpa. Nashe tsifrovoe budushhee&amp;nbsp;[Machine, Platform, Crowd. Harnessing Our Digital Future], Mann, Ivanov i Ferber, Moscow, Russia. (In Russian)</mixed-citation></ref><ref id="B7"><mixed-citation>Martynenko, T.S. (2022), &amp;ldquo;Digital utopia: Labor in the era of artificial intelligence. Book review: Jones, Ph. (2021). Work Without the Worker: Labour in the age of platform capitalism. London, New York: Verso. 144 p.&amp;rdquo;, Ekonomicheskaya sotsiologiya, 23&amp;nbsp;(2), 129-140, EDN:&amp;nbsp;QFRJNB. (In Russian)</mixed-citation></ref><ref id="B8"><mixed-citation>Martynenko, T.&amp;nbsp;S., Dobrinskaya, D.&amp;nbsp;E. (2021), &amp;ldquo;Social Inequality in the Age of Algorithms: From Digital to Algorithmic Divide&amp;rdquo;, Monitoring obshhestvennogo mneniya: ekonomicheskie i sotsialnye peremeny, (1), 171-192, EDN:&amp;nbsp;ZMNKKY. (In Russian)</mixed-citation></ref><ref id="B9"><mixed-citation>Petrunin, Yu.&amp;nbsp;Yu. (1994), &amp;ldquo;Artificial Intelligence as a Phenomenon of Modern Culture&amp;rdquo;, Vestnik Moskovskogo Universiteta. Seriya 7: Filosofiya, (2), 1-54. (In Russian)</mixed-citation></ref><ref id="B10"><mixed-citation>Rezaev, A.V., Tregubova, N.D. (2021), &amp;ldquo;Websites of artificial intelligence companies as a data source. A comparative analysis of Google, Yandex, and Baidu&amp;rdquo;, Sotsiologicheskiy zhurnal, 27(4), 118-145, EDN:&amp;nbsp;BGQQVX. (In Russian)</mixed-citation></ref><ref id="B11"><mixed-citation>Amoore, L. (2020), Cloud Ethics: Algorithms and the Attributes of Ourselves and Others, Duke University Press, Durham, USA.</mixed-citation></ref><ref id="B12"><mixed-citation>Boyd, R., Holton, R. J. (2017), &amp;ldquo;Technology, innovation, employment and power: Does robotics and artificial intelligence really mean social transformation?&amp;rdquo;, Conference paper presented at the 17th World Congress on Technology, Innovation, Employment and Power, 4-12, available at: http://pinguet.free.fr/boydholton17.pdf. (Accessed 10 October 2024).</mixed-citation></ref><ref id="B13"><mixed-citation>Friston, K.&amp;nbsp;J., Ramstead, M.&amp;nbsp;J., Kiefer, A.&amp;nbsp;B., Tschantz, A., et al. (2022), &amp;ldquo;Designing ecosystems of intelligence from first principles&amp;rdquo;, arXiv&amp;nbsp;[Electronic], available at: https://arxiv.org/abs/2212.01354&amp;nbsp;(Accessed 10 October 2024).</mixed-citation></ref><ref id="B14"><mixed-citation>Ford, M. (2015), The Rise of Robots, Basic Books, New York, USA.</mixed-citation></ref><ref id="B15"><mixed-citation>Huws, U. (2014), Labour in the global digital economy: The cybertariat comes of age, Monthly Review Press, New York, USA.</mixed-citation></ref><ref id="B16"><mixed-citation>Jones, P. (2021), Work Without the Worker: Labour in the age of platform capitalism, Verso, London, Great Britain.</mixed-citation></ref><ref id="B17"><mixed-citation>Joque, J. (2022), Revolutionary Mathematics: Artificial Intelligence, Statistics and the Logic of Capitalism, Verso, London, Great Britain.</mixed-citation></ref><ref id="B18"><mixed-citation>McCarthy, J. (2007), What is Artificial Intelligence?&amp;nbsp;Basic Questions, available at: http://www-formal.stanford.edu/jmc/whatisai/whatisai.html&amp;nbsp;(Accessed 30 October 2024).</mixed-citation></ref></ref-list></back></article>