The article analyzes the results of research conducted in Moscow and the Belgorod Region in 2024 by the Department of Ethnodemographic, Religious and Integration Processes of the Institute of National Research and Scientific Research of the Russian Academy of Sciences. In the context of the continuous change of the religious landscape, it is becoming increasingly important to study the value system that determines the behavior of population groups with non-traditional religious views. A sociological analysis of the family and socio-cultural orientations of the population of Moscow and the Belgorod region with non-traditional religious views was carried out. The methodological approach of the sociological search was based on the formation of two typological groups with non-traditional religious beliefs: “practitioners” and “non-practitioners”. The groups were selected based on indicators of non-traditional religious consciousness, motivation of interest and cult behavior (participation in relevant social practices). It was revealed that the population of the metropolitan metropolis shows more interest in non-traditional religious teachings, their spiritual and physical practices, as well as mystical currents compared to the population of the “Belgorod region”. It is quite natural that the motivation for fascination with these religions and teachings is more serious and deep in the “practitioners” groups. Sociological data from population surveys in Russian regions showed that there are more unmarried and childless respondents in the “practicing” groups, and more large families in the “non-practicing” groups. It is quite natural that for these groups, the values of “family and parenting” are more important than just the value of “love”. And in the “practitioners” groups, on the contrary, the value of “love” is more important than the values of family and childhood. The relation of typological groups to traditional socio-cultural and family values was partially determined using the Schwarz S. qualification scale of values and the rating scale of “ideas and values of national accord” used by sociologists and demographers for more than 20 years. Traditional values and ideas, actively transmitted by the fiction of the 18th and 19th centuries and the entire Russian culture and continuing to live in the “historical memory” of the Soviet people, as well as in the modern historical period, are the national heritage of our society and the state. The results of sociological research in these subjects of the Russian Federation demonstrate that respondents who engage in the activities in question exhibit a more active and independent lifestyle compared to those who do not. They also demonstrate a closer alignment with the values associated with these activities. The respondents who were actively engaged in these activities reported a higher level of life satisfaction, self-development, and freedom. The typological group of “non-practitioners” is mostly “social activists”: traditional family values, ideas of collectivism, legality, and patriotism are more important to them.