2408-9338Research result. Sociology and Management2408-933810.18413/2408-9338-2023-9-2-1-33130SOCIOLOGY OF MANAGEMENT AND SOCIAL TECHNOLOGIES<strong>Channels and mechanisms of broadcasting ideas of new religious movements in the information space of social media</strong><strong>Channels and mechanisms of broadcasting ideas of new religious movements in the information space of social media</strong>ZimovaNatalya SergeevnaZimovaNatalya Sergeevnanzimova@mail.ruFominYegor V.FominYegor V.fominegorv@mail.ruLomonosov Moscow State University, 119991, Russia, Moscow, 1, Leninskie Gory20239200

In the article, the authors identify and describe the role of the media in broadcasting content about new religious movements (on the example of the Scientology movement) on the Russian Internet. The Kribrum social media analysis system is used as a technical tool. The authors put into the project a model that included 80 concepts for the Center of Scientology and 1,242 concepts for Russian social institutions. The authors consider the periods 01/01/2018-12/31/2019 (stable social situation) and 01/01/2020-23/02/2022 (coronavirus crisis). The authors identify popular authors who wrote about Scientology in each of the periods. Media are grouped according to their legal status: official state media; private Russian media and bloggers; media and NGOs that are recognized as foreign agents; international media and their affiliates in Russia; other media (entertainment media, bloggers and users). The main channels for broadcasting content about Scientology were private media and bloggers. It was they who explained and broadcast material about Scientology on the Russian Internet. Their publications justified the activities of Scientology in Russia, declared the need for a liberal policy, demonized the state-confessional policy, the political system, the political system of Russia, and dehumanized academic child psychology. State Russian media in the news gave only the facts of the event, but the news was not interpreted, discussed or distributed.

In the article, the authors identify and describe the role of the media in broadcasting content about new religious movements (on the example of the Scientology movement) on the Russian Internet. The Kribrum social media analysis system is used as a technical tool. The authors put into the project a model that included 80 concepts for the Center of Scientology and 1,242 concepts for Russian social institutions. The authors consider the periods 01/01/2018-12/31/2019 (stable social situation) and 01/01/2020-23/02/2022 (coronavirus crisis). The authors identify popular authors who wrote about Scientology in each of the periods. Media are grouped according to their legal status: official state media; private Russian media and bloggers; media and NGOs that are recognized as foreign agents; international media and their affiliates in Russia; other media (entertainment media, bloggers and users). The main channels for broadcasting content about Scientology were private media and bloggers. It was they who explained and broadcast material about Scientology on the Russian Internet. Their publications justified the activities of Scientology in Russia, declared the need for a liberal policy, demonized the state-confessional policy, the political system, the political system of Russia, and dehumanized academic child psychology. State Russian media in the news gave only the facts of the event, but the news was not interpreted, discussed or distributed.

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