2408-9338Research result. Sociology and Management2408-933810.18413/2408-9338-2015-1-4-18-29166SOCIETY VIRTUALIZATION AS CIVILIZATION TRENDSOCIETY VIRTUALIZATION AS CIVILIZATION TRENDIvanovD. V.IvanovD. V.dvi1967@gmail.com20151400

The article analyzes the processes of society virtualization, forming the civilization trend of a century turn. The substitution of things and real actions by the images and communications is characteristic for all countries that passed modernization and were caught up in the post-modern social and cultural situation. Based on the analysis of economic and political trends, characteristic of most developed countries it was concluded that the orientation of practices on images and not things leads to the simulation of social institutions. Institutions become some sort of virtual reality. In such countries of catch-up modernization as Russia, where industrialization, the development of mass consumption society, the development of mass democracy institutions began later than in Western Europe and North America, virtualization has its own characteristics.

The article analyzes the processes of society virtualization, forming the civilization trend of a century turn. The substitution of things and real actions by the images and communications is characteristic for all countries that passed modernization and were caught up in the post-modern social and cultural situation. Based on the analysis of economic and political trends, characteristic of most developed countries it was concluded that the orientation of practices on images and not things leads to the simulation of social institutions. Institutions become some sort of virtual reality. In such countries of catch-up modernization as Russia, where industrialization, the development of mass consumption society, the development of mass democracy institutions began later than in Western Europe and North America, virtualization has its own characteristics.

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