One of the most important vectors of development of higher education is to actualize the sociocultural trajectories of University management. The formation and development of organizational culture as an effective component contributes to corporate Perevoznaya participants in the educational process (clients of the organizational culture of the University) values and mission of the organization, establishing its uniqueness and individuality. In article the analysis of formation and implementation of customer-oriented organizational culture of the University in terms of socio-economic development of the region. The results of development and inclusion, organizational culture in the socio-cultural environment of universities in different regions. The results of the research, the specifics of organizational culture in the framework of the modernization of social Institute of education. Consideration of questions of formation and development of organizational culture according to the territorial jurisdiction of the University and regional peculiarities of the subject, allowed to identify certain trajectories, which determine the specificity of functioning of the University, its orientation, socio-economic platform of the University. The main condition for the formation of klientoorientirovannoj organizational culture of the University is to implement the philosophy of customer focus in all structures of the University.