Keyword "MARKETING" found in the following publications:
EMPIRICAL MARKETING OF HOTEL SERVICES
During the 20th century, marketing managers, brand managers, and marketers have formed a classic marketing approach which defined consumers ...
SCIENTIFIC APPROACHES TO CONDUCTING MARKETING RESEARCH OF THE TERRITORY AND ITS COMPETITIVENESS
Every year, the importance of conducting marketing research of territories in order to form a territorial brand and increase ...
BRAND HEALTH ASSESSMENT METHODOLOGY FOR IMPROVING THE COMPANY'S MARKETING COMMUNICATIONS
The article presents the author's methodology for automating the process of assessing brand recognition, including compiling a questionnaire in ...
THE THE EVENT MARKETING: A NEW VECTOR OF TERRITORIES DEVELOPMENT
The increased competition between territorial entities aimed at attracting tourists and investments in the economy of regions makes it necessary ...This paper deals with the conducted market research of Russian medicinal preparations used for treatment of acute respiratory viral infection ...
ANALYSIS OF THE POSSIBILITY OF VIRTUAL AND AUGMENTED REALITY
Technologies are developing quite quickly, "new minds" bring mobility to people's lives, improving quality and minimizing the time ...
ISSUES OF DEVELOPMENT OF THE CONCEPT OF MARKETING OF THE TRADE CENTER IN MODERN CONDITIONS
Subject of study. The article assesses the current state of the retail real estate market and on this basis justifies ...
IMPROVEMENT OF THE PARADIGM OF SERVICE
Now science about service as the modern type of service, is at a stage of evolutionary development. Therefore there are ...
PROSPECTS FOR THE DEVELOPMENT OF RESTAURANT MARKETING IN KAZAKHSTAN
The article describes restaurant marketing, which is aimed at satisfying the needs of customers more fully. In the course ...
MARKETING CONCEPTS IN BUSINESS MANAGEMENT IN THE MARKET OF TOURIST SERVICES
An important problem that limits the possibilities of the fullest use of the entrepreneurial potential of tourism organizations is ...
Corporate style as an important tool of the communication policy of the organization provides it with a number of ...
MARKETING ANALYSIS OF THE MARKET OF MEDICINES USED IN THE TREATMENT OF DYSTONIA IN CHILDREN
The authors conducted a market research of the Russian market of medicinal preparations used in the therapy of vegetovascular dystonia. ...
THE SPECIFICS OF PROMOTING SPORTS EVENTS AS AN OBJECT OF A MARKETING COMPLEX
The authors discuss some key differences between sports marketing, which focuses on sports facilities, and marketing in sports, which ...
The article presents the results of a study of foreign experience in the implementation of innovative technologies in small ...
The article examines the definition of localization from the point of view of the intersection of various disciplines, and ...
MIXED REALITY TECHNOLOGIES IN TOURISM
Recently, immersive technologies, including augmented reality (AR), virtual reality (VR), have gained wide acceptance in the tourism sector. The ...
COMPETITIVENESS OF HUMAN RESOURCES IN THE OIL
AND GAS INDUSTRYThis article is devoted to the study of the features and problems of retaining young specialists in the oil ...
FOREST BIOECONOMICS AND SUSTAINABLE FOREST MANAGEMENT. THE ESSENCE OF THE ISSUE
The concept of sustainable development and all the ideas derived from it are the most relevant at the ...
MEDIAIMAGE AS A MEANS OF PROMOTING A TOURIST AREA
The article discusses the concept of tourist area image, it identifies its main components and features. The author considers some ...
The scientific article contains 1 table and 5 figures. There are 14 pages in the article. The author determines ...
THE STATE OF THE TOURIST B2C MARKET IN RUSSIA
The influence of the market economy on the tourism industry in Russia is great and it is impossible ...
TRENDS IN THE DEVELOPMENT OF DIGITAL MARKETING IN THE BANKING MARKET 
In the context of ever-increasing competition in the domestic banking market, one of the most important conditions for ...
ASSESSMENT OF SOCIO-ECONOMIC FACTORS IN THE DEVELOPMENT OF HOTEL BUSINESS IN THE REGION
The development of hotel and restaurant business in the region is performed not separately, but under the influence of a ...
THE STUDY OF ORGANIZATIONAL CULTURE AS AN ELEMENT OF MARKETING COMMUNICATIONS
Competitive market conditions necessitate the use of marketing principles and tools by medium enterprises, which include, inter alia, the formation ...
FORMATION OF STRATEGY OF BAKING PREDAPRIYATIYA ON THE EXAMPLE OF LLC PEKAR
Organization of sales policy is one of the most important aspects of any enterprise. Competitiveness of an enterprise depends ...
As is well known, the human body cannot do without top winter clothing. The need for clothing is basic for ...
THE ASPECTS OF MARKETING DECISION-MAKING IN INVENTORY MANAGEMENT IN THE WHOLESALE TRADE
Тhe article considers the economic aspects of marketing decision-making in the field of inventory management in the wholesale trade, the ...
FEATURES SHAPING THE IMAGE OF TOURIST TERRITORY ON THE EXAMPLE BELGOROD REGION
The article presents some data on the research into building up the image of the tourist areas and identifies a ...
MARKETING ANALYSIS OF ASSORTMENT OF MEDICATIONS FOR THE TREATMENT OF ATOPIC DERMATITIS
Currently, there is an increasing number of people suffering from allergic diseases worldwide. One of the most common allergic diseases ...
ANALYSIS OF CONSUMER SATISFACTION OF EDUCATIONAL SERVICES AS A QUALITY MANAGEMENT TOO
In the new competitive conditions, the consumer of educational services acts as an "arbiter" of quality, so ignoring the ...
SPECIFICS OF THE EVENT OF TOURISM IN RUSSIA AND FOREIGN COUNTRIES: CURRENT STAGE
This article analyzes the current state of event tourism in Russia and foreign countries. Currently, event tourism – is not ...
USING WEB ANALYTICS TOOLS  TO IMPROVE SITE TRAFFIC 
Due to the development of technology and the advent of web analysis, organizations are now able to measure, track ...
ANALYSIS OF THE FAST FOOD MARKET IN KAZAKHSTAN
The role of LSM (local store marketing) in the development of the fast food market is very important. It ...
Modern business conditions determine the need for an active search for means to ensure the competitive advantages of enterprises ...
The present article distinguishes the Ukrainian business- environment’s functioning features, forming the requirements and imposing restrictions on the specific character ...
THE INFLUENCE OF MARKETING APPROACHES TO INTEGRATED SALES IN PHARMACIES
The research in this paper approaches the optimization of complex sales in the pharmacy, with the objective of increasing the ...
The high degree of competition, a wide assortment of high-tech products, high requirements of a customer characterize the current stage ...
The relevance of the study is due to the need to develop tourism in the territories of the Russian ...
The paper deals with improving the management of regional socio-economic system based on the development of forms of business partnerships ...
THE STUDY OF EFFECTIVENESS OF COMMUNICATION POLICY AS A BASIS FOR SUCCESSFUL BUSINESS
The article deals with the content of marketing resources of the companies and the structure of the complex of marketing ...GEODATA MINING – A TECHNOLOGY OF INTELLECTUAL ANALYSIS
OF SPATIAL DATA The article examines the features of spatial data processing and their role in the formation of strategic guidelines for ...
EVENT-MARKETING: PECULIARITIES OF FORMATION AND PROMOTION
The article is devoted to the study of the event marketing technology used to promote the brand "Domru.ru". Event marketing ...
RESEARCH INTO DEMAND AND CONSUMER EXPECTATIONS IN THE SPHERE OF TOURISM IN MANGYSTAU OBLAST
Mangystau oblast’ of Western Kazakhstan plays an important role in the development of international relations. It affects various sectors ...
IMPROVING THE MANAGEMENT OF CHEMICAL-TECHNOLOGICAL SYSTEMS (CTS) WITH THE USE OF ECONOMETRIC MODELS
The article deals with the issues related to the improvement of continuous CTS management processes. An effective organization of production ...
The presented article is devoted to the study of the phenomenon of industrial tourism in the Perm region. The ...
The pertinence of the study stems from the growing role of digital marketing in modern business. The economic efficiency ...
The article examines some important aspects of the organization of management of the housing stock reproduction process in the ...
The article considers the problems of development of sanatorium-resort complex on the example of Privolzhsky Federal District. At present, the ...
